GAINING knowledge of the industry from the ground up, and then using that to enhance a comprehensive service and product range is proving to be the way forward for catering equipment firm Whitco.
Founded in 1995, the Thrapston-based firm has gradually developed its business model, from supplying, installing and maintaining catering equipment, through to what it is today – able to take a concept from the first idea right through to the design, build, fitting-out and delivery of a new or refurbished commercial kitchen and all the areas associated with it.
Each element of the business, including the most recent, the addition of an online store, has been systematically added and built-upon until the firm is happy that it provides the best possible service to clients.
Now that the fundamentals are in place, the directors have launched the Whitco Steering Group, made up of managers and supervisors from each of its departments, to keep the directors abreast of what is happening ‘on the ground’ and to share the decisions that are made in the future. .
Director Vita Whitaker said: “With the launch of the online shop and of our range of tableware and light equipment, we now offer a service that can take a client from an initial concept through to actually putting food on the table.
“And now that we have all elements of the business in place, it is important to us to continually grow and develop so that we deliver the best possible service. The steering group are out there with the customers and they understand the market and we want them to feed back to us their thoughts on what we should be doing, or what we could be doing better.”
Although Whitco has clients across the UK, it is particularly keen to work with customers in Northamptonshire, allowing them to benefit from having excellent products with specialist knowledge and expertise right here on their doorstep.
Existing or potential customers are always welcome to visit the Thrapston premises to view the products on offer, take advantage of the demonstration kitchen and discuss their needs with the Whitco team.
“Our aim is to have even more interaction with local business and make Whitco somewhere they feel they can just drop into whenever they need to and discuss their requirements,” added Vita. “Whitco works on projects all over the country winning awards and recognition for their work, but the success of the county growing its food service sector has always been of primary importance to us and therefore we will be doing even more to support our local businesses”.
For further information, contact Whitco on 01832 735007, email or visit the website www.whitcoltd.com