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Tourism strategy targets new jobs and a pride in the county

NURTURING the visitor economy to generate inward investment, pride in place and new employment in Northamptonshire is the aim of the county’s new Tourism Strategy.

The strategy, developed over 18 months by North and West Northamptonshire Councils with stakeholders from the public, private, voluntary and community sectors, will be implemented between now and 2030.

A total of 150 guests were at Northampton Museum and Art Gallery to hear about opportunities to progress towards a Northamptonshire Local Visitor Economy Partnership.

National statistics show Northamptonshire welcomes more than 18 million visits each year, generating total spend of close to £1 billion which supports more than 30,000 jobs and 3,000 businesses across the county.

Cllr Helen Howell (pictured above at the launch with Cllr Daniel Lister of West Northamptonshire Council), deputy leader of North Northamptonshire  Council, said: “While we all know that Northamptonshire is a hidden gem, combining gorgeous countryside, ancient woodlands and cultural treasures, we need to let the rest of the world hear what is on offer and invite them to relish in our county’s grandeur.”

Last year’s hit film Saltburn showcased the county to the world through its filming at Drayton House at Lowick near Thrapston, she added.  “This is just a tiny slice of what we have.

Cllr Howell said: “We are determined to work with the industry and local businesses and attractions to ensure that Northamptonshire’s visitor economy is supported to maximise tourism.”

Alongside the strategy launch, the county is also celebrating the first anniversary of the Discover Northamptonshire Hub at Rushden Lakes.

Cllr Daniel Lister, cabinet member for economic development, town centre regeneration and growth at West Northamptonshire Council, said: “Northamptonshire is an area that has a unique offering, a robust heritage and an incredible potential for growth. I am extremely excited to see this develop and our Economic Growth & Inward Investment service will be working diligently to secure LVEP status for Northamptonshire as soon as possible.

“We are dedicated to working with as many partners as possible to enhance the local visitor economy and achieve pride in place for everyone within the area.”

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