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Club hails sponsorship deal with homes builder

Alan Hames (left), sales manager for Davidsons Homes, with Peter Lowe, commercial and development manager for Roade FC, and club coaches and committee members

Team managers and coaches at Roade FC will keep warm on the touchline over the next two seasons thanks to a sponsorship deal with a local housebuilder.

Davidsons Homes South Midlands, which has its regional head office in Blisworth, has contributed £1,000 towards new weatherproof winter jackets for the junior teams’ managers and coaches for the next two seasons.

The club, founded in 1910, currently runs a total 15 teams from under-six age group to adults. “We have many managers and coaches that require training gear,” said commercial and development manager Peter Lowe.

“We therefore really appreciate Davidsons Homes’ generous contribution, which will go a long way to ensure that our managers look and feel the part, as well as helping to instil a stronger and more professional identity to the club’s image.”

The club’s revenue stream had been hit by the pandemic, meaning the cancellation of fundraising events such as quiz nights and the club’s annual fireworks display.

“This sponsorship deal therefore could not have come at a better time, particularly as the club continues to grow at a rapid rate,” said Mr Lowe.

Davidson Homes South Midlands managing director James Burnham says: “Roade Football Club is a real asset to the local community, encouraging footballers from all kinds of different backgrounds to take up the sport and enjoy themselves. It was without hesitation that we offered our support to the managers and coaches of the junior teams, who volunteer their time every week to coach the young players.”

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