Best of both worlds

Business Times

1st August 2018

Creative Marketing

FOR anyone who's ever had to make the choice between printed media or advertising your services online - Business Times offers the best of both worlds.

Having produced a printed newspaper for 27 years, Business Times is convinced of the benefits of that as a means of delivering news to readers each month. But the world is changing and online readership is growing apace, which is why Business Times teamed up with SilverDisc almost two years ago to bring a new dimension to the paper's clients and readers.

One of the leading online marketing firms in the region, SilverDisc works with Business Times to provide a platform through which every client's article is published online. Once published on the website, clients can link to their article through social media to showcase their news and views to a wider audience.

Business Times editor, Judith Halliday, said: "We've always believed strongly in ensuring our clients get the best possible service, offering copywriting, photography and advert design wherever it is needed so that the whole package is exactly as the advertiser requires before it goes to print.

"Now, we've extended that package so that, at around the same time as the paper is being delivered, the editorials and photograph are published online, reaching a wider audience and allowing clients to spread the word even further afield."

At a time when print journalism is finding the market tough, Business Times has continued to grow, regularly introducing new features to reflect Northamptonshire's diverse business community.

Among those who have seen the value of using Business Times as a means of promoting their businesses are long-standing advertisers Prop-Search and Griffiths Air Conditioning.

Simon Toseland, Director of Prop-Search, said: "Business Times has long been, and remains, our preferred press medium for marketing within the county - this is based on proven delivery in terms of feedback from business based in the county."

Brian Griffiths, Partner at Griffiths Air Conditioning, added: "Griffiths Air Conditioning and Electrical Contractors have been advertising with Business Times since 2011. We really value the opportunity to promote the services we offer to the Northamptonshire business community and regularly receive positive comments regarding the monthly editorial."

To find out more about Business Times and how to showcase your business through the newspaper and its website, contact Julie Barnes-Ward on 01604 259900, email Julie@business-times.co.uk or visit the website www.business-times.co.uk

Business Times