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Campaign hits the road again

A NORTHAMPTON-based award winning marketing and PR firm has been asked to lead an infrastructure campaign that is ‘fundamental to the economic well-being of the East of England.’ Ashley Riley Communications, who are based in Burlington House in Northampton, last year won an award with the Suffolk Chamber of Commerce at a national awards ceremony in London.

A NORTHAMPTON-based award winning marketing and PR firm has been asked to lead an infrastructure campaign that is ‘fundamental to the economic well-being of the East of England.’ Ashley Riley Communications, who are based in Burlington House in Northampton, last year won an award with the Suffolk Chamber of Commerce at a national awards ceremony in London. The No Toll Tax on Suffolk campaign, which Ashley and his team led, ensured the Government reversed their proposals to toll the A14 in Cambridgeshire. Six months later, a new campaign has been launched and Managing Director Ashley Riley, who was formerly the Director of Communications at London Stansted Airport, and the Ashley Riley Communications team have been asked back to lead the clarion call. “To lead a nationally important campaign like No Toll Tax on Suffolk was a great challenge,” said Ashley. “To then see our work pressurising the Government to reverse their plans on tolling the road took time and commitment but when the announcement came that the plans were no more we were delighted. Winning an award on the back of this was just the cherry on the cake and a reward for everyone that took part.” The new campaign is called No More A14 Delays in Suffolk and will see short and long term lobbying for a set of strategic solutions to the daily problems motorists experience on the A14. “The new campaign is Suffolk based but the problems with the A14 are only too well known across Northamptonshire,” Ashley Riley continued. “There needs to be a serious long term strategic plan in place by Government to address the problems. That is why this campaign is important and that it why we are pleased to be asked back to deliver it on our track record of success.” You can follow updates on the campaign via Ashley Riley Communications on Twitter @ashleycomm

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