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Diversification keeps team in the lead

WHERE once printed material was everything – companies now need to diversify in the face of ever-changing technology and communication platforms.

While remaining one of the leading names in print – newspaper and magloid printing as well as digital printing – Mortons Print has also embraced the move towards alternative forms of delivering printed material in the form of digital editions suitable for viewing online and on tablets and mobile phones.

The multi-award-winning team that has printed Business Times for more than 10 years, is known nationally for its web offset printing capabilities, including newspaper and quarterfold magazine printing over an extensive range of different size specification and formats that most other newspaper printers in the UK are not able to produce.

The technical knowledge of the Mortons team is available to any customer that needs to discuss requirements or the possibilities available for producing the material they need.

Morton Mailing, meanwhile, provides polywrapping, enveloping, packaging, data handling and bespoke mailing plans using various postal options.

Mortons’ mailing team works on site to minimise any delay in turning around a printed product, bringing items straight off the press and into the mailing house. The services offered are many and varied, but can include anything from single letters to polywrapped multi-insert packs.

In addition, Mortons can create digital editions, designed to give the user an enjoyable online reading experience while at the same time providing customers with a straightforward and easy-to-use way to reach even more readers.

The system, powered by PageSuite and with no need for additional software, so that digital pages can be viewed on any browser, allows analytics on how many times publications have been viewed or advertisements clicked, the setting up of subscriptions, the addition of video clips and links to advertisers’ websites.

To discuss your mailing, printing and marketing campaigns, telephone Ken Calderwood (Commercial Manager) on 01507 529324 or visit the website www.mortonsprint.com

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