THE closer you are to a subject, the harder it is to write about, says Clare Butterfield, Managing Director of Butterfield Marketing.
She added: “This is especially true when referring to very technical products or software, as it can be tempting to focus on what the product is, rather than what it does for the customer.
THE closer you are to a subject, the harder it is to write about, says Clare Butterfield, Managing Director of Butterfield Marketing.
She added: “This is especially true when referring to very technical products or software, as it can be tempting to focus on what the product is, rather than what it does for the customer. By working with someone outside the business, you can gain a clearer insight into what you should say to your customers and prospects.”
Butterfield Marketing works with a number of business-to-business clients developing the right messages for their marketing communications and writing content for websites, brochures and direct marketing campaigns, as well as delivering the projects.
One such client is Info-CTRL, a new company that has developed some unique and revolutionary software. Info-CTRL is targeting retailers with its solutions for merchandising that allow users to manage data more accurately, flexibly and securely, while still using spreadsheets for reporting and analysis on a daily basis. Info-CTRL systems enable spreadsheets to be updated automatically while also managing data verification and version control.
Butterfield Marketing is working on a range of integrated marketing communications for Info-CTRL and has worked closely with website developers, Motivo, to deliver a professional, informative and effective website. Butterfield Marketing has also written a series of e-shots which have been sent to carefully-researched ‘cold’ contacts and achieved an open rate as high as 13%.
Christine Hawkins, CEO at Info-CTRL said: “Working with Clare at Butterfield Marketing has been invaluable to Info-CTRL.
We don’t have the time or the expertise in-house to write website content or to come up with ideas for the e-shots. And we’re delighted with the results, as by following up the e-shots, we’ve secured some meetings and demonstrations with some significant retailers and well-known brands.”
Butterfield Marketing is a full service marketing agency specialising in business to business marketing communications. For more information on how Butterfield Marketing can help you to get your messaging right, as well as planning and implementing your marketing campaigns, go to www.butterfieldmarketing.com or call Clare Butterfield on 01604 468855.
