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Video creates a powerful impact

THE idea of producing a corporate video may sound appealing but it needs the input of professionals to ensure it meets all expectations. The experienced team at elDRAW Creative Media believe that they can show businesses how a video can make a real impact on the way they work. “Video is really coming of age and people are realising what a powerful and affordable medium it can be when used correctly,” said Simon Wardle, a partner in the business that boasts well-equipped studios off the A14 at Thrapston. “We work with a wide range of clients and one of the most important things we alwa

THE idea of producing a corporate video may sound appealing but it needs the input of professionals to ensure it meets all expectations. The experienced team at elDRAW Creative Media believe that they can show businesses how a video can make a real impact on the way they work. “Video is really coming of age and people are realising what a powerful and affordable medium it can be when used correctly,” said Simon Wardle, a partner in the business that boasts well-equipped studios off the A14 at Thrapston. “We work with a wide range of clients and one of the most important things we always get clear from the start is how the video will be used. Once we understand this then we can use our expertise to create a video that meets their needs.” Simon, who comes from a business consultancy background, works closely with son Christopher, who achieved a first class Media Production Honours degree. The combination of business acumen and creative talent is a successful formula. Simon said: “We really believe in understanding each business to ensure the video can deliver the message to the right audience.” The wide range of services include anything from promotional and testimonial web videos to digital screens and a dynamic video player which acts like a self-contained website. Thinking laterally, videos for e-learning programmes, induction or recruitment are all powerful options. Manufacturers may want to create a video to distribute to customers investing in hi-tech equipment or see the benefits of replacing a long list of instructions with a simple-to-follow film. Retailers who really want to see innovation can view Digital Mannequin on the firm’s website. Simon said: “There are endless possibilities once we can understand how the video will fit in to their business.” The team’s experience and creativity means they can create videos to reflect a company’s specific style. Many clients will work with the team on location, with the studio adding further creative possibilities. Videos have proven to be a cost-effective way of delivering a message and elDRAW offers a range of payment packages, called Ezipay, to help clients without the need to compromise or cut corners because of costs. To discuss a project contact the studio on 01832 730606 or see the website at www.eldraw.co.uk

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