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A clean database makes marketing more efficient

YOUR database is your biggest asset when it comes to growing your business and it is cost effective – this is the view of local business PENNMcKENZIE Consulting Ltd and the principle around which the company was formed.  

The business began in July 2014 when director Michael McKenzie left a leading local motor dealership after 13 years. 

“I learned a lot about databases in the motor trade,” he said.

YOUR database is your biggest asset when it comes to growing your business and it is cost effective – this is the view of local business PENNMcKENZIE Consulting Ltd and the principle around which the company was formed.  

The business began in July 2014 when director Michael McKenzie left a leading local motor dealership after 13 years. 

“I learned a lot about databases in the motor trade,” he said. “Especially how cluttered they get with year after year of information being loaded in.” 

PENNMcKENZIE’s view of the database is that it is organic. 

“Databases are constantly changing” said Michael, “and you need to be aware of that in order to get the best out of yours. This is what we do, we help businesses achieve greater sales through correct use of their data and along the way we improve customer retention and reduce marketing costs. 

“The process begins with an assessment of your database which allows us to understand how you use it and identify opportunities to use it better. The data it contains is then cross-referenced with our cleansing routines.  All inconsistencies are reported back so you know if your data has changed ie. people have moved or passed away. 

“We can also clean up formatting to ensure a professional appearance. We then work with you to establish a strategy of communication to keep your customers close, without smothering them, and so position you as the chosen partner to their re-purchase decision at the appropriate time. Best of all by not marketing to obsolete records you save on printing and fulfilment costs.” 

“There’s not really a target market or client type, if you sell to customers and use a database we can help, if you market to your database we can help and if you want to use your database more effectively to increase your sales we can definitely help.” 

With a number of BMW dealer groups and Venture Studios under their belt already there is certainly a future in streamlining databases. For further details, contact PENNMcKENZIE on 07936 529012 or visit www.pennmckenzie.co.uk

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