WHY should I sign write my van? Does it really bring in work? How much will it cost? Will it affect my insurance?
These are important questions that nearly every new trader will ask and one that the specialists at Kettering firm KenSigns believe should be given careful consideration.
Ken Moate at KenSigns said: “Unless there is a good reason, for example, you are a subcontractor and your main contractor requires you to have an unmarked vehicle, then there are so many benefits for having vehicle graphics.
“An eye-catching signed vehicle is seen, on average, six million times a year. Compare that to any other form of advertising. It is worth considering what image do you portray when potential customers see your van.”
The pros for a professional signwritten van:
* Professionalism
* Skilled tradesperson
* Proud and committed to the company name.
* Here for the long term and confident about their services.
* Reliable and trustworthy
* Making a good first impression
“The same cannot be said of traders who drive a white van which tell potential customers nothing about their services and who they are,” said Ken. “It is fair to say that when first impressions count then potential customers seeing a white van might think the driver might be a fly-by-night and question if they are reliable.
“Of course, some vehicles are unmarked for perfectly good reasons, for example the trader might be carrying valuable equipment, they might be subcontractors, or the van could be on hire but it is worth recognising that the ‘big boys’ nearly always have their vehicles liveried because they know the value of vehicle advertising and all the benefits.”
KenSigns is always up to date with the latest technologies and materials and can advise customers what will suit their needs and budget.
“Vehicle signage doesn’t have to be expensive – it could be anything between minimal graphics right through to full blown wraps. Customers can often be surprised about what you can get for a relatively small budget,” said Ken.
If all this may seem daunting, KenSigns will make it easy for you. Find out more on 01536 510609 or visit the website www.kensigns.co.uk