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Shedding light on future technology

FOLLOWING the opening of the new trade counter at its Crow Lane headquarters, Midshires Electrical and Lighting has continued to build on 15 years of success.

Celebrating its sixteenth anniversary this year, the firm is heading for a record sales year, providing lighting and electrical products for a wide range of projects for construction and housebuilding firms, retailers and schools across the UK.

Growth has been a significant feature of the firm in recent years, culminating in the opening of the new trade counter at the end of 2017 and its increase in members of staff. From its original unit in Hartburn Close, the company has gradually expanded into neighbouring units as they became vacant and now occupies around 15,000 square feet of space with over £900,000 worth of stock.

The additional space allowed not only the extra storage the growing company needed, but also the expansion of the existing trade counter to twice its original size, so that the team can provide and showcase its comprehensive range of lighting and electrical products over the counter.

As the company is growing and looking into the future so are the products they are selling. Now branching out into smart home automation products for heating, lighting and security, Midshires is now a stockist of the coming of age technology that can be controlled with a smart phone from anywhere in the world.

Service Manager Craig Rose said: “The company is going from strength to strength and we stock a wide range of quality products and having a bigger and better trade counter just made sense. We are always busy, with contractors calling in to pick up orders or additional items they might need, but people don’t always realise that we sell direct to the trade and public via the trade counter, so we’d invite anyone who’s interested to come in and see what we have to offer.”

The experienced and enthusiastic workforce ensures that the level of service the team at Midshires prides itself on is maintained, while specialists in all sector of its business mean that the best advice and products are always available to Midshires customers, whatever their project.

Managing Director Ben Fountain said: “The trade counter has been a great success and the company is looking forward to recording record sales this year. I put this success down to the quality of people involved with the company, whether it’s the other professionals we work alongside, the customers or, most importantly, the excellent Midshires team that have helped make the company what it is today.”

To find out more about Midshires Electrical & Lighting Ltd and browse the extensive range of products, visit the website at www.midselec.co.uk or call up the online sales team at 01604 774 011. Alternatively visit the Facebook page: www.facebook.com/MidsElec

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