WHAT is Northampton known for?
It could be the impressive Grand Union Canal, the lofty National Lift Tower perhaps or is it the thriving high-performance industry or top-rated university.
One could argue that all are correct, but perhaps a lesser known, but equally as important attraction are our digital amenities such as the local Blog-osphere! Yes Blogs.
Blogs are vastly important for increasing brand reach and building audiences for business and expanding culture, and like it or not, reading a blog written by a Northampton-based business may have an unquantified impact on local investment and business growth alike.
There are some rich and varied blogs and here’s three that really stand out:
5 Men and a Little Blog
Digital Paint Limited – Website Designers and Digital Marketers
URL: www.digitalpaint.co.uk/blog
Created by the agency’s Head of Marketing and Creative Ben Rogers, this blog covers topics such as marketing tips, social media marketing advice, E-commerce tactics and data analytics anecdotes. It’s matter of fact, interesting to read, strategic and highly amusing, with some cool animated Gifs to liven the page up.
For a business wanting to keep their finger on the pulse of digital topics, this is a great choice
Top tip: Check out ‘Go Super with your Marketing or go home!’ for some interesting marketing advice.
Northants Accounting
URL: www.northantsaccounting.co.uk/blog/
The brain child of owner Nishi Patel, this vlog (video blog) brings to life the rather unappreciated world of accountancy, tax planning and financial management in a warm and digestible way. Each vlog offers advice and guidance on pressing or upcoming matters affecting UK businesses and have an immensely fresh and youthful, yet rich approach to making unattractive topics interesting, enjoyable and worth listening too.
Tip: Check out ‘HMRC don’t get it right’ for a highly useful and supportive angle on when HMRC have got it wrong.
Outsourced Virtual Office (OVO)
URL: outsourcedvirtualoffice.com/blog/
When it comes to business, many people are self-directed information seekers wanting an answer or to find out more information on a delicate topic such as when an employee takes maternity leave.
OVO, run by Debi Noone provides a no-nonsense blog, both useful and broad in its content.
This blog doesn’t just tease you with snippets of information to lure you into contacting them.
Tip: Check out ‘Who are you today?’ for a unique insight into the many personas worn by us all in business.