MEMBERS of Wellingborough's business community have joined together to reward visitors to the town and 'ignite Christmas cheer'.
Beginning in November visitors who spend £10 or more in participating stores will be awarded a scratch card for the chance to win thousands of prizes donated by those businesses taking part. Those lucky enough to receive a golden ticket will be entered into a grand prize draw to win a Dacia Sandero worth £7,780.
The promotion has been organised by the Wellingborough Business Improvement District (BID), which is paid for by local businesses through its Discover Wellingborough campaign to attract more people to the town centre.
Launched ahead of the Wellingborough Christmas Lights switch-on, taking place on Saturday, 24 November, it is hoped both events will help to reinvigorate the town.
John Cable, Executive Director of the BID, said: "Christmas is a magical time of year but it can also be an expensive time, so to add to the festive excitement and make the shopping experience a little more enjoyable, all members of the Business Improvement District have joined forces to reward shoppers and ignite Christmas cheer.
"Not only can visitors to the town be guaranteed free parking and an excellent choice of independent shops and restaurants, they also have the chance to win some fantastic prizes including a fantastic new car - Christmas is going to be very good for one lucky person."
Those lucky enough to receive a golden ticket will be invited to attend a prize draw on Thursday, 20 December at 6.30pm in the Swansgate Shopping Centre where the winner of the Dacia Sandero, What Car? magazine's best small car under £12,000 for the last six years, will be announced. All members of the Business Improvement District are invited to join in.
Already planning next year's events calendar, local businesses are always encouraged to get involved and should get in touch with the BID office if they would like to participate in future town centre events.
For more information about Wellingborough Business Improvement District, visit: www.wellingboroughbid.com or for more information about Discover Wellingborough, visit www.discoverwellingborough.co.uk or call John Cable on 01933 270795.