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Failing to prepare is preparing to fail

Are you prepared to fail? “We’re all guilty of making new year resolutions that at best we keep until the end of January,” said Ashley Riley, Managing Director of Ashley Riley Communications, as his award winning firm enters its sixth successful year.
“Many hard working businesses across the county will have the best laid plans but understandably by early Spring find the day to day jobs take over any plans, hopes and dreams.says a quote he never gets tired of using is from one of the founding fathers of America, Benjamin Franklin.

Are you prepared to fail? “We’re all guilty of making new year resolutions that at best we keep until the end of January,” said Ashley Riley, Managing Director of Ashley Riley Communications, as his award winning firm enters its sixth successful year.
“Many hard working businesses across the county will have the best laid plans but understandably by early Spring find the day to day jobs take over any plans, hopes and dreams.says a quote he never gets tired of using is from one of the founding fathers of America, Benjamin Franklin. “‘By failing to prepare, you are preparing to fail’ is a quote that stands the test of time because it’s so true,” said Ashley.

“In 2016 we know that firms big and small that plan to engage with their customers in more improved ways are the ones that will grow and grow over the next 12 months.” In 2015, Ashley Riley Communications worked in partnership with businesses across Northamptonshire and the UK including national infrastructure firms, Chambers of Commerce, accountants and business from the food and drink industry. “In 2015, the best communications were those that engaged customers and were consistent time and time again,” added Ashley. “In 2016, it will be about building on that foundation, doing what works and ensuring that you achieve the magic ‘T’ which is at the heart of marketing – Trust.”

If your customers are engaged with you consistently – which by the way doesn’t mean sending them offers via email every five minutes – then you will build trust and we know when trust is built people will dig deep into their pockets whatever the time of year.” For up to date marketing tips and comments on the works of business you can follow Ashley on Twitter @ashleycomms or visit the website www.ashleyrileycommunications.co.uk

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