WHEN a business is working on its branding, the signage budget may just be a small part of the expenditure, but it’s often the most exciting part of the exercise – bringing a new look to a wide audience.
Kettering firm KenSigns is often at the forefront of new business start-ups, expansion projects and rebranding, helping customers with their decisions regarding signage – ensuring they get the formula right.
Some questions that always arise include:
* Colour scheme, sizes, styles, shapes, content, suitable materials, positioning, distances, single or double sided, longevity, fixing methods, illumination and most importantly – budget.
Other considerations for a project are:
* Are the signs required to be short or long term, temporary or permanent?
* Can any of the existing (if any) signage be reused or recycled?
* Are all locations accessible?
* Are all the signs actually needed? Strategically placed signs avoid ‘over’ signing.
* If illumination is required; back lit or overhead trough lighting.
* Are the sign designs consistent with other aspects of the branding, such as stationery, POS and exhibition products?
* Company vehicles also play an important part of the branding.
* Some signage may require planning approval, something that can easily be checked with your local authority.
KenSigns is always up to date with the latest technologies and materials and can advise customers what’s new.
Owner Ken Moate said: “Your image not only reflects on your business, it reflects on ours too. This is why we take any challenge on with the same enthusiasm as if it were our own. Even after 38 years we still get enormous satisfaction from a finished, successful project that will be seen by your customers for many years to come.”
Of course, signage is not always about branding. There are many reasons why other types of signage may be required, such as directionals, health and safety, fire action, emergency exits, warning and mandatory notices, labels, recycling, door signs, directories, traffic management, information, procedures, motivation, reception, parking, decoration and building enhancement.
If you’re new to purchasing signs and sign services, all this may seem daunting. But fear not, KenSigns will make it easy for you.
Find out more on 01536 510609 or visit the website www.kensigns.co.uk