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Reaching a worldwide audience

BAMBINO Mio is the UK’s most widely used reusable nappy brand and has been providing parents around the world with a multi award-winning range of reusable nappies, baby accessories, swim nappies and potty training essentials for the last 20 years.

The company is the global driving force behind an increasingly popular reusable nappy market. In the early 1990s only two per cent of parents were using reusable nappies and now over 30 per cent of parents try a reusable nappy product. As more and more parents move away from single-use plastic products and towards more environmentally friendly products with less chemicals for their baby, Bambino Mio has seen significant growth not only in the UK but in key export markets too where it has grown to become one of the most accessible reusable nappy brands around the world.

Available in over 50 markets worldwide, Bambino Mio operates directly in key export markets and its products are listed in more mainstream retailers than ever before. Its products can be found in a range of retail sectors including traditional nursery outlets such as BUYBUYbaby in the USA and Mamas & Papas in the UAE, online retailers such as Amazon and Walmart, pharmacies such as dm-drogerie markt and Rossman Drogerie in Germany, national supermarkets including REWE in Germany, Aldi in the UK, Portugal, USA and Australia, department store El Corte Ingles in Spain and a range of good independent stores.

The company also works with distributors in markets where obstacles such as distance, culture and regulation make it more difficult to trade directly, such as Russia, South Africa and New Zealand.

The company was named as Exporter of the Year last year in the British Small Business Awards. The future is very exciting for this reusable nappy brand as there has been promising growth of sales and traction in these markets with turnover increasing threefold in the last three years and Bambino Mio can see many more opportunities to enter new emerging markets such as South America and Asia.

For more information, visit www.bambinomio.com

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