New brand for accountants

Moore Stephens

1st October 2019

Money Matters

Moore Stephens

ON Monday 9 September, accountancy and business consultancy firm, Moore Stephens, which has offices in Corby and Northampton, relaunched its brand to become Moore.

This is part of a wider rebrand of the Moore Stephens global network, of which Moore Stephens in the East Midlands is a member. The unveiling of a new logo, visual identity and brand positioning marks the continued evolution of an international network of more than 260 independent firms in 112 countries and a client-focused professional community of more than 30,000 people.

Speaking on the launch of the new brand, Moore East Midlands' managing partner Nick Bairstow said: "I believe that this brand relaunch positions our firm perfectly for our existing and potential clients. 'Helping you thrive in a changing world' is the new brand position, and this is the mindset we bring every day to what we do for our clients, as we help them to succeed today and tomorrow.

"In the East Midlands we remain an independent firm - we're not being acquired or merging with any of the other member firms that share our name. This won't change anything regarding how we do business with our clients - they will still deal with the same team of people and we will continue to provide the same first-class service they expect from us. We build relationships based on trust, quality and clear advice, ensuring those we advise have time to focus on what they do best."

Moore Global CEO, Anton Colella, captures what the new brand means for clients: "In our changing world, business is increasingly conducted internationally and digitally. Everyone must adapt.

"With our new brand - Moore - we choose a new identity fit for a world defined by global decision-making, data-driven insight and the need for agility in all that we do. The brand captures our ability to connect to you locally and globally as we help you realise your ambitions. That is why our brand position is 'Helping you thrive in a changing world.'

We never lose sight of what makes us strong, and why our network has grown and continues to grow - our commitment to ever stronger relationships with our clients.

"So as we look to the future, our brand honours our Moore Stephens heritage, reflecting the strengths that clients have, and can always expect from us: straightforward advice, high quality, and the passion we bring every day to our belief that relationships with clients are about much more than simply a job."

Find out more at www.moore.co.uk

Moore Stephens