THE Nissan LEAF has become the first electric car in history to surpass 400,000 sales, solidifying the model's leading role in the global shift toward more sustainable mobility.
Introduced in 2010 as the world's first mass-market electric vehicle, the Nissan LEAF has led the way in making the excitement and convenience of electric driving accessible to non-luxury buyers. Less than a decade ago, electric cars were seen as a niche product, and LEAF customers were mostly 'early adopters'.
Today, a growing number of consumers say their next car may be electric. Customers are choosing the LEAF for its powerful, agile performance and advanced technologies, such as the ProPILOT semi-autonomous driving system1, in addition to the benefits of sustainable mobility.
"This milestone is a powerful statement that 400,000 customers, and counting, value the Nissan LEAF for the excitement, confidence and connection it delivers," said Executive Vice President Daniele Schillaci, Nissan's global head of marketing, sales and electric vehicles. "The LEAF remains the icon of Nissan Intelligent Mobility, our strategy for moving more people to a better world."
In launching the first-generation LEAF, Nissan pledged to become a global leader in producing and promoting vehicles with zero tailpipe emissions. The company committed itself to working with governments and utility companies to support the adoption of electric vehicles, make charging them easier and more convenient, and develop second-life uses for electric car batteries.
Since then, Nissan has formed partnerships around the world under its Nissan Energy initiative. These partnerships will leverage the ability of electric car batteries to store energy and share it with homes, businesses and power grids - making electric vehicles even more useful, while promoting efficient energy use.
Meanwhile, LEAF owners have driven their cars more than 10 billion kilometers in total. The number of LEAF vehicles sold since 2010 is enough to save 3.8 million barrels of oil a year.