Free ebook helps overcome ecommerce challenges


1st April 2020

Network Northants


SILVERDISC has released a new ebook designed to help online retailers overcome their biggest challenges and achieve marketing success.

Navigating the Biggest Challenges for Online Retailers covers topics including attaining customer loyalty in a competitive environment, leveraging new trends in artificial intelligence, and handling and analysing big data to maximise growth. This free ebook also offers insights into personalisation, automation, voice search and more.

Operating in a competitive environment is a challenge for many online retailers. With so many options available at the click of a button or tap of a finger, it's easy for customers to navigate to a competing website. And for many ecommerce sites, the biggest competitor is Amazon.

In the ebook, we explain how you can rethink your approach to marketing by differentiating yourself from your competitors, embracing what makes you different from the bigger players such as Amazon, and using these differences to your advantage. We also explain how to gain trust and keep up with marketing trends to win and maintain customer loyalty.

In the second part of the ebook, we take a closer look at one of the hottest marketing trends right now ? artificial intelligence, or AI. We explain how AI such as machine learning and automation can benefit your marketing campaigns ? from smart bidding and audiences in pay per click advertising, to online chat bots. We also discuss the increasingly popular use of virtual assistants and voice search, and how you can optimise your website to gain more prominence in these types of searches. As more and more businesses implement AI technology, it becomes increasingly important for all businesses to keep up with this trend, reap the benefits of AI, and use AI technology to improve user experience ? or risk falling behind and losing market share.

Finally, we dive into big data ? where you can gather data from, how to turn data into information, and what to do with the information when you have it. Once you know this, you'll be able to gain valuable insight into how you can improve your marketing campaigns and increase your return on investment. We explain how data gathering and analysis can help you with cross-device marketing, linking online and offline activity, implementing audience targeting and personalisation, improving customer service, running paid shopping ads, and making informed and effective marketing decisions.

Download the free ebook Navigating the Biggest Challenges for Online Retailers and take your first step towards digital marketing success! If you have any questions or need help with any aspect of your digital marketing, call 01536 316100 or email