STANAIR Industrial Doors are celebrating their fourth season as sponsor of Steeler, the cheeky yet adorable mascot of the Northampton Steelbacks, bringing their involvement with Northamptonshire County Cricket Club to ten years – one of the longest sponsor partnerships in the club’s history.
Steeler manages to get everywhere, from gym sessions to local community fairs as well as making his bark heard when supporting the boys on the pitch during matches. He’s popular with young and old fans alike and loves nothing more than a selfie.
Of course, all this has a massive benefit for Stanair.
STANAIR Industrial Doors are celebrating their fourth season as sponsor of Steeler, the cheeky yet adorable mascot of the Northampton Steelbacks, bringing their involvement with Northamptonshire County Cricket Club to ten years – one of the longest sponsor partnerships in the club’s history.
Steeler manages to get everywhere, from gym sessions to local community fairs as well as making his bark heard when supporting the boys on the pitch during matches. He’s popular with young and old fans alike and loves nothing more than a selfie.
Of course, all this has a massive benefit for Stanair. With the advent of social media, Steeler’s antics get widely seen and with the Stanair logo sitting proudly on his shirt, it would be hard to imagine Steeler without the brand.
Commercial Director Suzanne Fairey said: “Sponsorships are vital to sports clubs like NCCC. With the fickle nature of the British weather and the ever-changing variables of ticket sales, player costs and hospitality bookings, a sponsorship deal provides a steady income stream on the balance sheet.
“And the longer the partnership, the better the benefits. It gives the commercial teams on both sides the opportunity to work together on long-term projects and build upon successful campaigns year on year.”
Sports sponsorship in general has always been a popular option for Marketing and Brand Managers. Be it a player, a team or even a sports event, sponsors have been ever present from major global names to small local companies. The reason for its success is down to the passion and excitement associated with sport. Generally, fans are in a relaxed and receptive frame of mind when viewing their favourite team; the perfect audience for brand promotion.
As well as an ideal platform to boost brand awareness to a receptive audience, there are other add-ons that a sponsor can enjoy, such as match hospitality, access to players and generally being part of the team. Of course, sponsors want to be associated with success and this year, the club hopes to replicate previous seasons and make sponsors proud.
If you’d like to understand how NCCC can help your brand or organisation, contact Suzanne Fairey, Commercial Director on 07880 384267. Contact Stanair Industrial Doors on 01536 482187 or visit the website www.stanair.co.uk