IT is more used to providing expert advice on everything from electricity bills to smart meters, but Northampton-based energy consultancy Untied Utilities has just had its own brilliant light bulb moment – becoming the lead supporter of Northamptonshire’s favourite annual bike ride, Cycle4Cynthia!
The firm, which specialises in offering needs-led energy solutions in the care sector, is generously sponsoring not only the event’s first aid and safety strategy, but is also making a major contribution to the ride’s bespoke jersey, which will see its logo emblazoned across the reverse of the shirt.
Cycle4Cynthia, which each year attracts well over a thousand pedallers of all ages, including leisure riders, business teams and more serious cyclists, is the biggest fundraiser in the calendar for Northampton’s Cynthia Spencer Hospice and Untied Utilities’ operations manager, Jess Massey, says the firm is delighted to be playing its part in this way: “Untied Utilities feel honoured to have been given the opportunity to sponsor and support such a brilliant local charity that plays such a vital part in the community with all its incredible work.
“We are dedicated to working with and providing support to the healthcare sector via energy management, so the work that Cynthia Spencer Hospice carries out every year resonates deeply with us as a business and we are looking forward to being a part of such a memorable fundraising event and hopefully to continuing this relationship with the Hospice for many years to come.”
The company joins a number of other local businesses, including lettings and sales agent Chelton Brown, creative design agency Blue Step Solutions, palletised freight delivery company UPN and fencing and timber suppliers Linnell Brothers Ltd, in stepping up to the plate to ensure that every penny raised from the ride goes to the hospice.
Fundraising manager John Helm said: “Pulling together such a fantastic event as Cycle4Cynthia inevitably involves some costs to cover so we’re thrilled that Untied Utilities and those other generous firms are endorsing our efforts in this way.
“It means that the money that comes in from entry fees and rider sponsorship can go directly towards our amazing work in providing specialist palliative care to our patients and the all-important support for their loved ones.
“So if there are any other firms which feel that they might be able to contribute, we’d be delighted to hear from them.”
Cycle4Cynthia, which last year saw more than 1,100 riders take part in the five, 25 and 50 miles routes and raise over £76,000, will take place on Sunday 24 September at Lamport Hall.
For more information, including registering for the ride, or for details of further corporate sponsorship opportunities, visit www.cycle4cynthia.co.uk or call the hospice on 01604 210941 or email
Meanwhile, to keep up to date with the latest news on the event, visit the ride’s and hospice’s page on Facebook.