PEOPLE read what interests them and providing copy with an extra serving of personality can bring your words to life - ensuring that they are etched on the minds of your audience.
Enticing an audience to read your message and turn the pages, whether it be a magazine article, advert, website, social media platform, or brochure, is crucial. A piece of copy needs to be simple, give pleasure and be easily passed on. If the message isn't easily transferrable - either in speech, writing, or via a social network - then it's destined for a short, undiscovered life.
When writing, or creating a brand for a product, the last thing you should do is try to write about the product itself. 'Why?' I hear you ask... Well, if your target markets are already flooded with a product very much like yours, it will be in danger of fading into the background. However, if you market the experience your target audience would get from having your product - you instantly become relatable, thought provoking and motivating by telling a story that will last.
For example, if you are trying to sell camping equipment, you would be hard pushed to say anything different that hasn't already been said before. However, if you talk about experiencing 300 sunsets, smell freshly cut grass, quality family time, a panoramic view, then you are building a story of what people can expect after they buy your product, or service.
ON THE WRITE PAGE is a UK business specialising in copywriting, proofreading, social media and marketing services. I have 23 years of media experience, including working as a journalist, editor, public relations officer and communications and marketing specialist. I have written for many different industries including fashion, overseas property and investment markets, education, business and trade associations. I have been responsible for not only creating many different brands, but also with promoting them and having a clear communications strategy to promote different services and organisations.
Whether you're struggling to find the right words that leave a lasting impact on your target audience or your approach to social media isn't working and your marketing campaign plan just can't wait any longer, then contact me.
We can discuss a bespoke package to suit your individual requirements in copywriting, proofreading, social media and marketing.