“Quite simply we couldn’t work without Illuminis and deliver the sales performance we now have.” Chris Bull, Managing Director, Fein Industrial Power Tools, Daventry.
Getting an accurate picture of current business performance when you want it, how you want it should be straightforward. But for many businesses this involves lengthy manual processing from the accounts system. The data eventually yielded is frequently flawed and out of date.
But two Northampton based companies have eliminated those problems, using a revolutionary new business intelligence
“Quite simply we couldn’t work without Illuminis and deliver the sales performance we now have.” Chris Bull, Managing Director, Fein Industrial Power Tools, Daventry.
Getting an accurate picture of current business performance when you want it, how you want it should be straightforward. But for many businesses this involves lengthy manual processing from the accounts system. The data eventually yielded is frequently flawed and out of date.
But two Northampton based companies have eliminated those problems, using a revolutionary new business intelligence software system, Illuminis, to deliver on-demand business critical sales data that is accurate and on-time.
For Fein Industrial Power Tools manufactured in Germany and distributed to the UK construction industry via a nationwide dealer network, Illuminis is not only providing timely business performance data, it is also empowering the field sales team. “Illuminis gives me an immediate, accurate overall picture of how the company is doing, which I use for forward business planning, budgeting and setting sales targets” said Chris Bull, Managing Director.
“But it has also totally empowered the sales team during face-to face meetings with customers. They can see exactly what machines and accessories their customer is buying (or not buying), their customer’s achievement against set targets and what products are available from stock, all critical information required to maximise the sale.”
Illuminis is an on-demand sales reporting and business intelligence tool delivering current business performance data, customised to individual client needs. It interrogates the accounting system then analyses the latest available data to give fast, user friendly, interactive reports.
Collingtree based Central Foods supplies frozen foods to UK wholesalers and caterers, delivering around 200,000 cases per month. Before Illuminis, sales performance data could only be retrieved at the month end by Managing Director, Gordon Lauder, and took three days to process.
This meant the management and sales teams were only ever receiving retrospective data. “The sales performance data we got was useful but a poor use of my time – current data was never available,” explained Gordon. “When I saw Illuminis I knew it could deliver what we wanted. The ROI was very quick too, freeing up staff time and providing data for much more accurate sales performance analysis, budgeting and stock planning.”
For more information or a free Illuminis consultation, call 01908 410480 or email