WEBSITE design and creative agency Digital Paint have launched a new concept dubbed The Living Website that they believe will revolutionise the web development market and drive a new trend, impacting every sector.
The Living Website is a concept that combines high-end photography and video with interactivity and rarely seen Cinemagraph techniques using still images with moving components to bring elements of a company, customer experience, story or ethos to life on a responsive website.
Digital Paint’s Head of Marketing and Creative, Ben Rogers said: “Businesses tend to adopt a functional, lifeless approach to their website, especially in professional services, as they see creativity as a negative.
“Our concept works because we take a brand’s biggest strength or USP, develop a highly creative angle or story and bring it to life on their website using technology and creative media, yet still retaining their professionalism.
“The aim is to create an enjoyable website experience that encourages page exploration and visitor conversion. Every business wants to communicate the standards and experiences their products or services provide to customers, and we simply tell that story through the website with visual approaches rarely seen and rarely used in this manner.”
Digital Paint have already started taking orders from businesses across the UK. This includes owners with older, unresponsive websites who know they should invest in a new site, but want to ensure a return on investment. The combination of providing a new creative website concept, search engine optimised and compatible on all devices means that Digital Paint’s Living Websites are a popular choice.
MD of Digital Paint, Subrata Mukhurjee, added: “You only have to explore our own website to see that the concept we’ve created is a game changer, even down to the contact form which we call Light the Beacon; which combines visual and sound effects in line with our superhero identity. Our ethos in the office is to only create award-winning websites and digital marketing for our clients and this is certainly heading in the right direction.”
The creation of a living website is not an easy process. Each and every website involves significant planning and production, with projects being split between five departments, similar to a production line.
These stages comprise of Digital Marketing and Creative; Research and Social Media Integration; Design, Development and Media Creation; Front-end and Back-end Development; and Data Analytics & SEO.
To start your new living website, Digital Paint can be contacted on 01604 792244 or visit www.digitalpaint.co.uk