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Persistence pays off

What does it take to be a success in business?

WPA Health Insurance Franchisee of the Year Lynda Buntin says: “Persistence is incompatible with failure. I apply that to my business 100 per cent. Combined with WPA’s strong product offering, efficient back-up, and support for franchisees, persistence has increased my client numbers from 200 to 1,000 in four years.”

WPA franchisees provide private health insurance mainly to businesses.

What does it take to be a success in business?

WPA Health Insurance Franchisee of the Year Lynda Buntin says: “Persistence is incompatible with failure. I apply that to my business 100 per cent. Combined with WPA’s strong product offering, efficient back-up, and support for franchisees, persistence has increased my client numbers from 200 to 1,000 in four years.”

WPA franchisees provide private health insurance mainly to businesses. Northampton-based Lynda had no insurance industry experience but said: “As a former company secretary I purchased corporate health insurance so I understand customer’s concerns.”

Business networking means she is known for reliable health insurance advice.

“It helps that WPA is different. It’s a not-for-profit organisation, it tailors plans to customers and refreshingly, customers are at the centre of everything.”

Franchise Director Berkeley Harris said: “This year our franchisee partners will have more help in winning customers by way of customer-focused events. Meeting potential customers face to face is the first step in a long-term relationship.”

WPA has recently announced more help for those starting out with a franchise in that fees are uplifted for the first two years to help with this crucial start-up phase.

The WPA package is £9,200, plus a £2,500 fidelity bond, including training, an iMobile app, web presence, literature and mentoring.

For more details of the WPA franchise see www.wpafranchise.co.uk or contact the team on 01823 625 120.

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