STAYSURE, the UK’s leading travel insurance provider, is to become the first ever title sponsor of the European Senior Tour, which will be renamed the Staysure Tour in this landmark golf partnership.
The ten-year agreement will lead to a rebranding of the European Senior Tour including all physical and media assets and includes the incorporation of a new headline event, The Staysure PGA Seniors Championship.
The deal also caps off a very successful year for Staysure, which was recently awarded gold in the Best Travel Insurance Provider category at the British Travel Awards, the latest in a succession of wins for the company. Continuing to innovate when providing specialist travel insurance for over 50s, Staysure acquired insurance company, Avanti in August 2017, cementing its position as leader in the market.
Julian Kearney, CEO at Staysure said: “This is a hugely exciting development for Staysure. Becoming title sponsor of such a well-respected tour that is going from strength to strength makes us extremely proud. We’re confident that this relationship will be mutually beneficial.”
The deal also includes the launch of a new Staysure membership programme offering discounts and benefits on a range of travel insurance and golf insurance packages. Members will also get a chance to access to tickets at Staysure Tour tournaments, Pro-Am playing places, signed merchandise, and discounts to other European Tour events.
Ryan Howsam, founder and Chairman of Staysure, said: “We’re delighted to have signed this landmark deal with the European Tour to create the Staysure Tour. Many Staysure customers share our love of golf and this is the perfect opportunity for us to engage them on a new level.”
“With over 500,000 over 50s travelling abroad to play golf each year, the partnership strikes the perfect chord for our customers and tops off a successful year for Staysure.”
For more information on the Staysure Tour, please visit: www.staysuretour.com