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Reaching an impressive milestone

IN the tough world of insurance, it is impressive for an independent, family-run broker to celebrate 40 years in the business.

GSI Insurance’s refreshing approach to business means it is one broker who has successfully reached the milestone. The Rushden-based company was founded by Stephen Humphriss who took the decision to swap his work with the Prudential to go it alone.

Doors opened at the Rushden High Street offices in 1977 and soon the former door-to-door insurance salesman was taking the opportunity to work with clients with different insurance needs.

His sons now head up the company and there have been a few name changes over the years, but Stephen’s key principles remain at the heart of the business.

Oliver Humphriss, who works with his brother Marcus, said: “In the early days there was always a belief that through talking to clients and listening to what they really want we could offer the best insurance package.

“The same holds true today. It can be a tough industry, but we have been able to grow the business by focusing on businesses who want the peace of mind of knowing they have the best insurance to meet their needs.

“Our business ethos has always been to put the interest of our client first and value our clients not just at the beginning but throughout the life of the policy. We have clients that have been insured with us from when the business first started, and we now continue to insure their future generations.”

The specialist teams at the Rushden office in North Street and another based at Edmonton can assist on a wide range of policies for both commercial and personal cover.

Clients come from a wide range of backgrounds including one that builds dragster race cars and another that took out cover on a £6.5 million building on London’s Canary Wharf. The personal service is important to the business which, over the years, has supported community projects including sponsorship of sports clubs in the town and even a stock car racing team.

Businesses who would like a no-obligation review of their insurance can contact GSI Insurance on 01933 411888. To see the range of insurance available, go online at www.gsiinsurance.co.uk

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