By Sam Rose
WITH the likes of Amazon offering almost every product under the sun, many markets becoming over-saturated, and discerning customers having more choice and buying power, the world of online retail has never been more competitive.
But as online sales continue to grow (to around £1.2bn per month on average during 2018 in the UK*), there is plenty of opportunity for retailers to claim their piece of the online pie.
And this month, SilverDisc is putting on an event to help online merchants do just that.
On 18 June, SilverDisc is teaming up with Google at the search engine giant's London headquarters, to deliver an afternoon of information and inspiration for online retailers. The completely free session, Maximising Retail Profits, will be delivered by SilverDisc's accredited and experienced analysts alongside Google product specialists.
We'll be explaining how retailers can use the latest marketing technology, including automation and AI techniques, to increase online profits and improve the ROI of their website and marketing efforts. We'll also share case studies from other B2B and B2C retailers, and there will be a valuable break-out session, during which attendees will be able to troubleshoot specific marketing challenges with the SilverDisc team.
There are many tools now available to marketers that make digital marketing methods, such as advanced Pay Per Click techniques, easier - whether you're an SME or a large retailer with a huge database of products. By knowing which tools are at your disposal and how you can leverage them, you can make greater strides towards increasing profits and reaching your business goals. The use of advanced technology in marketing may sound complicated, but with a little help from the right people, it is by no means out of reach for any retailer. At the SilverDisc event in June, we can help you get there.
Attendees can expect to come away with renewed inspiration and ideas for tackling the problems that are standing between their business today and their opportunities for future growth.
To find out more about the Maximise Retail Profits free event and to register your place, visit www.silverdisc.co.uk/2019-retail-event. We're looking forward to sharing our expertise and helping online retailers to thrive!
* Source: statista.com May 2019