Beach. Funny name for a marketing agency landlocked in the heart of Northamptonshire.
But like most people, Steve Bishop shares a love for the coast – which drove him to call his marketing, design and digital agency Beach Marketing when he set it up five years ago.
The concept of Beach Marketing was to take clients’ businesses to exciting new places, finding a strategy that works for them and that delivers the best creative marketing possible.
Beach. Funny name for a marketing agency landlocked in the heart of Northamptonshire.
But like most people, Steve Bishop shares a love for the coast – which drove him to call his marketing, design and digital agency Beach Marketing when he set it up five years ago.
The concept of Beach Marketing was to take clients’ businesses to exciting new places, finding a strategy that works for them and that delivers the best creative marketing possible. With over 20 years experience in the corporate marketing world before setting up Beach, Steve is able to give clients the peace of mind that expert marketing advice and guidance comes as standard.
Steve said: “Beach is based near Abington Park in Northampton and over the years we have developed a straightforward three-step marketing approach to help clients’ develop more leads and win more business. Strategy + Creative = Results.”
All great marketing starts with a robust Strategy, the team looks at the individual company and its ideal customer and helps to develop a value proposition for each customer segment followed by what the marketing message should be and what media would best suit the business.
Then the team delivers the Creative aspect, putting together ideas for how the brand should look, but also at the best way to get the message across through websites, email campaigns, brochures, exhibition stands, social media, PR and more.
From there, it’s on to Results, where the clients see the benefits of the strategy and the creative with some results that are often off the page. One recent campaign for a local conference centre delivered 4800 per cent ROI leading to full order books for the next two years.
“The possibilities for marketing have grown so much and so quickly over the past few years that it’s easy to lose sight of what you are trying to achieve. Our job is to sit down with our clients and sort out what needs doing to get the branding and message right, then look at what platforms are going to be best for them with the budget available” added Paul Mellon the Senior Designer at Beach.
Celebrating its fifth birthday this year, the company has gone from strength to strength, with clients appreciating the fact that Beach can cover all aspects of marketing under one roof thanks to its team of specialists.
Steve said: “As a member of the Chartered Institute of Marketing and being a Chartered Marketer, the highest qualification possible in marketing, we’re so confident in our abilities that we are offering a complimentary marketing consultation to help companies explore their strategy and how they can develop competitive advantage in the markets they operate”.
The company has also launched a new marketing solution to help companies take control of their brand. Called CreateMyMarketing.co.uk, the portal is a simple-to-use web based system that allows businesses to design, personalise and order their marketing materials and run marketing campaigns in just a few clicks.
CreateMyMarketing allows staff and partners access to a wide range of templates that can be personalised by the user to produce stationery, promotional items, email campaigns, banner stands, adverts, brochures, flyers and direct mail campaigns.
Steve added: “We are driven to help businesses enhance their brand reputation whilst at the same time helping them cut down on administration time thereby making savings on their marketing costs. This is particularly relevant at a time when businesses are cutting budgets and shrinking headcount. It’s perfect for companies that may need to make regular changes to their marketing collateral such as franchises, distributors, resellers and professional services. We are pleased to announce we recently signed up Datastore365 which is part of the ACS Group to help them deliver added value to IT resellers.”
To take advantage of the complimentary marketing consultation call 01604 239837. To find out more about Beach go to www.beachmarketing.co.uk