PRESSURE on time and budget means many business people rarely have an opportunity to take a step back and think if their staff, premises and vehicles are making the right impression.
While a team are chasing contracts and fulfilling orders it is easy to forget that first impressions really do count, which is where the specialist team at CyberSigns can make a difference.
"Anybody who needs convincing should talk to one of our many satisfied customers," said Lee Eagles, Managing Director at the Northampton-based business.
"It is always worthwhile taking a step back and seeing what your clients will see, from the signage to the look of the reception team. A scruffy welcome sign or washed out polo shirt creates the wrong impression - creating signs is our future.
"People are investing time and money in their businesses but can forget that a customer can be won or lost simply by how they look."
Vehicle liveries and building signage are at the heart of the company's business with other services available including corporate work wear enabling the team to help clients create a whole brand.
The team in Tenter Road, on Northampton's Moulton Park Industrial Estate, take pride in not only having the creativity but the technical know-how.
Lee said: "Many of our clients, including those in the leisure industry, want signs which are definitely not run of the mill. We have the technical know-how and skills to create one-off signs that will look good and are tailored to fit the needs of each client's location.
"We have the technical know-how to make sure the same eye-catching designs can be used on workwear and promotional items."
The Embroidery Store within the company has a wide range of workwear from hi-vis jackets, polo shirts, hard hats and boots to specialist clothing for the hospitality and catering sector, and stylish, yet practical, shirts and blouses for office-based teams.
Lee said: "We have the versatility to work with each customer to offer them the highest quality products at the best possible price. Whatever their requirements we can make sure they not only look good but feel confident they are getting good value for money."
To see how the professionals at CyberSigns have rebranded, take a look at the website at www.cybersigns.co.uk or call 01604 493647.