'Tis the season... to prepare your festive marketing campaigns


1st October 2019



By Sam Rose

CHRISTMAS may be an unwelcome word for some people, when the schools haven't long been back and the supermarkets aren't yet stocked with pumpkin-themed-everything. But when it comes to your Christmas marketing campaign, there's no such thing as being too prepared. The last thing you want to do is leave everything until the last minute, especially if your competitors already have a strong strategy. Plus, many people begin their Christmas shopping early in order to spread the cost over a couple of months. The festive season can be an expensive time, so when customers want to get a head start - whether for financial reasons or simply out of excitement - you'll want to be there ready for it.

Of course, Christmas isn't the only retail event to plan for around this time - Black Friday and Cyber Monday have taken off over recent years, and customers have come to expect a bargain when shopping online. Whatever event is relevant to your business, you can get a head start by planning your online marketing now. This is particularly true if winter is a busy time for you - the more you do now, the less you'll need to do when the time comes, and it'll simply be a case of putting your well-thought-out plan into action.

Preparing your Christmas marketing strategy may include deciding which products or services you'd particularly like to promote, which marketing channels you'll use to promote them, and how you'll use these channels. Paid advertising, social media and email marketing may all form part of your strategy. You'll need to prepare any content and images you'll want to use for this, so that everything is ready when it's time to roll out your campaigns. Doing as much as possible in advance will give you more time to analyse your campaign while it's running and decide what's working and what you might need to change. With careful planning based on who your target market is and what your goals are over Christmas, you'll be able to create an effective, targeted marketing campaign. This is likely to deliver much better results than leaving everything until November or December and rushing it. Start early, take your time, and reap the rewards of a successful online marketing campaign this Christmas.

If you would like some help with getting your digital marketing strategy under way ready for Christmas or Black Friday, contact SilverDisc on 01536 316100 or email hello@silverdisc.co.uk