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Best foot forward

IT appears that the UK economy is growing, with a stream of news stories giving hope that Britain has emerged from the downturn, writes Jacqui Wilkins, Managing Director of brand specialist, Visual Identity, business is booming. Echoing this, it has recently been reported that Northamptonshire businesses are performing strongly emerging from a challenging climate.

IT appears that the UK economy is growing, with a stream of news stories giving hope that Britain has emerged from the downturn, writes Jacqui Wilkins, Managing Director of brand specialist, Visual Identity, business is booming. Echoing this, it has recently been reported that Northamptonshire businesses are performing strongly emerging from a challenging climate. A detailed financial analysis of the county’s 100 largest Northamptonshire companies showed that annual revenue has increased significantly up by 11.3 per cent. The town was also recently been recognised as one of the top locations in the UK for business (11th out of 74), citing it’s ‘diverse local business base and low business costs’ as a key factor. Their ranking placed it above Birmingham, Leeds and Manchester. Northampton is home of the British Shoe making industry and has always been renowned as a successful business area as shoe making has been at its heart since the middle ages. The central location of Northampton, en-route to London, gave the town good communications which supported business then as it does now. With the county being host to some of the worlds biggest brands, this renewed confidence means that Northamptonshire businesses should start to make bigger, more confident marketing plans. For businesses to prepare for this new environment, they need to examine their core capabilities and develop demand from a more confident customer’. below are six strategies to work on over the coming year: • reinvent your brand positioning and image and review your unique selling proposition; • re-examine current marketing initiatives. stick to the basics but try something new; • know who you want to sell to and why; • take advantage of cheaper marketing costs, putting market value ahead of price; • concentrate on your data-base and revamp your website; • increase direct marketing. Visual Identity’s recent focus on Northamptonshire business has recently reaped success, as we are very pleased to announce that after a successful tender process, we have been selected to work with one of Northamptonshire most successful brands. This is an opportunity is to support one of Northamptonshire’s shoe manufacturers with their ambitious growth plans. Vi look forwards to helping them to develop unique customers’ experiences that will determine strong business growth and success for the future. Visual identity has definitely put its best foot forward.