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Saints score with PR firm link-up

Northampton Saints Foundation managing director Catherine Deans (left) with Emma Speirs, managing director of Ballyhoo PR

Northampton Saints Foundation is the chosen charity partner of public relations firm Ballyhoo PR for the coming year.

It is the agency’s inaugural charity partner and will receive free PR and communications support for its work using the values of rugby and the power of sport to inspire, support and educate young people.

The foundation was chosen from a list of 13 potential partners. “All those who applied were hugely worthy causes and we were amazed and humbled by the incredible work taking place locally,” says Ballyhoo managing director Emma Speirs. “We only wish we could offer this opportunity to them all but there could only be one winner.”

She was swayed by the difference PR support could make to the charity and the number of young people it helps. “They have such great ideas for the future but, like a lot of charities, are doing these wonderful things with limited resources,” says Emma.

Its need to fundraise has increased due to the pandemic, said the foundation’s managing director Catherine Deans. “Ballyhoo’s expertise will be invaluable as we accelerate our growth to meet the demand for the work we do to inspire, support and educate young people.”

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