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Owner gets creative in his firm’s year of giving back

A business owner has pledged ten days of volunteering to Northamptonshire charities to mark a decade of trading.

Sam Sayer, founder of Kettering-based brand, web and video specialists DeType, will celebrate ten years in business by giving back to local organisations Northants Community Aid, Northamptonshire Community Foundation, The Lewis Foundation, Kids Aid, and Shack Food Project.

“I have always been keen to give back and have recently had the privilege of being welcomed on to the board of trustees at Northants Community Aid which has contributed a lot to small charities over the last few years,” he says.

“A lot has changed since I started out from my home office ten years ago and I feel very proud to have grown DeType to become the innovative international creative business it is today.”

Most of that growth taking place in the last three years, he adds.

The DeType company name was inspired by Sam’s engineer grandfather, the chief designer of Jaguar’s C-Type, D-Type and E-Type sports racing cars. The company works with clients include high-growth brands and emerging businesses. It also plants trees in the National Forest for new client projects.

Sam pictured and his 11 colleagues will be fundraising, marshalling, decorating and offering any other support as needed. “We have long embraced remote working so while our primary efforts will be focused in Northamptonshire, each of the team has the opportunity to make a difference in their local area,” he says. “It is the year of giving back. Whether it is help to fundraise, giving our time to work on a particular project or providing our professional expertise in some capacity, we have made a commitment to ensure that we play a part in supporting organisations that are doing incredible work. We are in an extremely fortunate position to be able to donate our time in this way.”

Steve Adams, chair of trustees at Northants Community Aid, called on other businesses in the county to follow Sam’s lead. “Sam’s idea to support local charities to mark his company’s business birthday is really fantastic. We are so grateful to business owners like Sam who generously give up their time and enable us to carry out our work.”

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