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Combining video with print to make a huge impression

By Chris Wardle

Director & Lead Videographer

Eldraw Creative Media Ltd

YOU may feel that online video and print based marketing are worlds apart – and in a lot of ways you’d be right. For many, print is the ‘old school’ method of marketing, with online digital marketing seen as the modern way of reaching your audience. Of course, many companies rightfully choose to keep a presence on both platforms, and I’d like explain how this can be taken to a whole new level by combining video with print!

For a while now I’ve been aware of video brochures, but it wasn’t until recently that I finally got my hands on a physical product. I was blown away, and every client I showed it to thought ‘Wow!’. Video brochures look similar to a typical printed brochure – quality design, branded with your company details and an area of written text explaining what you do.

However, the big difference here is that video brochures incorporate a high-quality, ultra-thin video screen, usually four to 10 inches in size. When opening the brochure, a video is automatically triggered to play, built-in speakers deliver good audio, whilst small buttons allow you to pause or skip to a next video. It’s a truly cool experience, and when combined with a powerful and professional video message, whether this be a corporate video, product video or even video case studies, conversion rates are sure to increase massively.

Food for thought: if your companies video brochure landed on the desk of a lucrative prospective client, is that person going to throw it in the bin? Probably not! In fact I’d say it’s highly likely to sit on their desk for a long time, and they’ll probably show everyone else in the office – after all it’s a neat idea that most people have never seen before.

My team at Eldraw Creative Media are experts in creative video production for business marketing. We can offer clients a comprehensive video brochure package including the video production, design and delivery of the completed brochures ready to go. If you’d like to find out more information regarding video brochures or video production in general, please don’t hesitate to contact us.

For more information, telephone 01832 730606, email and visit www.eldraw.co.uk

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