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Message on a bottle

IF only we could bottle the secret to success – well, it seems that’s possible and a Northamptonshire design agency has a satisfied client who will testify to that.

Steve Gammidge founded One Love Rum last year and needed help to create a label and packaging that enhanced his product and helped the company make its mark in an increasingly competitive market.

After sounding out a number of design agencies, he was most impressed by the team at Creative Torque and the subsequent campaign has seen the Caribbean rum go on general sale online and in bars and shops in the county.

Steve said: “It was just an impulse decision to start the company last year, because rum is going to be the next big drink. We’ve seen what has happened with gin in the past few years, there are so many brands out there and I think rum will be just as big soon.

“But you have to get yourself noticed in a competitive market and I needed someone who could help me to do that. Creative Torque were impressive from the beginning. They listened to me and they brought their own ideas and we came up with something I was happy with.

“They are a very professional company – I was impressed that they didn’t just send me bottle label ideas, for instance, but actually sent me bottles with the labels attached so that I could see from the start how they would look.”

Creative Torque is an independent graphic design agency in Northamptonshire providing clients with dynamic and interesting designs that work across a wide range of marketing applications.

Steven Osborne of Creative Torque, said: “We always strive for creative design with a unique edge that helps our clients stand out in their sector and push them to the forefront to maximise success.

“We listen to what our clients say and then bring our own creative talents into play to help them achieve what they are looking for.”

Find out more about Creative Torque at www.creativetorque.co.uk or call 01604 864888. Find out more about One Love Rum at www.oneloverum.com

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