FOR those starting up their own businesses, for entrepreneurs, for managers and, of course, for fans of coffee the story of Starbucks is the definition of how a small inward looking company built a worldwide reputation through leading with what matters – its brand.
Communications expert Ashley Riley, formerly Director of Communications at London Stansted Airport and today Managing Director of his own award-winning strategic communications agency is delivering this interesting, informative and enjoyable lunchtime workshop.
Using Starbucks and other global brands he will explain why brand is so important in 2018, the key marketing skills needed to communicate your business message, how using social media can turn your business around and what the latest research tells us about customer behaviour
This is a free practical lunchtime workshop that will guide you in exploring what you stand for, what you are selling and how to market your business.
It will be held on Tuesday 25 September from 11.30am until 2pm and attendance is by booking only at bit.ly/StarbucksEvent
