WITH over 450 million users worldwide across 200 countries – over 17 million in the UK alone – LinkedIn is a very powerful sales and marketing tool. Deemed to be the 21st century’s replacement to the cold call, the power and reach of LinkedIn should not be underestimated. It is the window to expanding your network and creating opportunities.
If you are a professional building your business, looking to make connections or network with other like-minded professionals, LinkedIn is your answer to all. Here are four reasons why you should be using LinkedIn for business:
1. Attract professional relationships
If someone is going to do business with you and they are unsure about who you are, they will look you up on LinkedIn. People buy into you before they buy in your business. They need to know you are professional and credible. LinkedIn makes it very easy to view someone skills and industry experience. This is where recommendations on your profile go a long way.
2. Build professional relationships
Ask questions and answer other people’s, create and join networks and provide value to other members. People are more likely to use your service/buy your product or recommend you to someone else if they have had positive interactions with you.
3. Share content and knowledge
Keep up to date with industry knowledge and share your own with your connections.
4. Analyse the effectiveness of your presence on the platform
The LinkedIn Analytics offers information on reach, engagement, followers and visitors to your page. This tool allows you to see what is working for your business and what isn’t helping you to reach your business goal. Using LinkedIn’s array of features and offers can take your businesses presence on the platform to another level.
Having a profile on LinkedIn is one thing, maximising the effectiveness of your LinkedIn profile and business page to its full extent is another. Learn how to achieve your business goals today by booking on to our half day LinkedIn Training Course 9am to 12 noon on 23 February for just £150 + VAT per delegate. To book or for more information contact Charlotte on or call 01933 664437
