Online marketing for new ventures


18th June 2015

Starting & Staying In Business

Neil Campbell of SilverDisc, a full service digital marketing agency, looks at how online marketing can benefit your new business. EFFECTIVE online marketing strategies can be the difference between success and failure for any small business, but do you have an online strategy as part of your business growth plan? Driving traffic to your website is an important part of your online marketing strategy. A website designed for growth is a prerequisite, and it is essential that your website and your business is fit for mobile search. Online security is also a prerequisite and should not be treated as something that is just 'nice to have' or an afterthought - it should be considered a key part of your business reputation and continuity. What would be the outcome if your data - or worse still your customer data - was breached via your website? Equally, what you must not do is consider your website as an online brochure for your company, and assume that business will come flooding in when your website is launched - after all, if it was that easy we would all be doing it! At SilverDisc, our skills in secure website design, internet marketing and developing online strategic marketing plans are the keys to our clients' success. It's all about your return on investment, and getting more leads and sales through your website. SilverDisc can help create a new website for your business or market your existing website so it can fulfil its potential. SilverDisc are holding free events for local business owners who wish to grow strategically online and the first in this series of presentations will take place at the Kettering Park Hotel on Tuesday 7 July. This event is titled How to Work Locally in Google, and you can book your place at For any queries or help, contact Neil Campbell on 01536 316100, email or visit