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Backing a firm favourite

STEELER the Dog has become a favourite with the crowds at Northamptonshire County Cricket Club, and the company that makes his star appearances possible has just signed a deal to keep its name on Steeler’s shirt for two more years.

Stanair Industrial Doors in Kettering is about to enter its fifth year of sponsoring the cricket mascot, and both the firm and the club are delighted that the relationship is to continue.

Matt Cannon, Commercial Executive at the County Ground, said: “We are absolutely delighted that Stanair have continued their sponsorship of Northamptonshire County Cricket Club.

“We wanted to continue our partnership with Stanair because both brands share a strong history and heritage in the county, and the region as a whole. It’s great to see support from local business for our club and our players and we’re sure this continuing partnership will benefit all involved.

“Stanair plays a huge part in our match days, being the official mascot sponsor of Steeler, he has a huge brand awareness with both adults and children in Northamptonshire and we are pleased this will continue for another two years.

“We have done extremely well in the T20 tournament over the last few years so we are hoping that our continuation with Stanair and Steeler has the same effect and we can retain the trophy next season.”

Martin Wall, a Director at Stanair, said: “It’s a great pleasure for us to be involved with the cricket club and everyone seems to love Steeler the Dog. We are always keen to support local clubs and organisations, be that county sides or grass roots sports clubs, teams or individuals, it’s our way of putting something back into the community that has supported our business for more than four decades.’

For fans of Steeler the Dog, Stanair and the cricket club have released a stationery set, comprising a pencil case featuring Steeler and containing Steeler branded items – an especially good idea for anyone looking for a perfect Christmas present for the cricket fan. The stationery sets are available from the club shop or via the website www.northantscricket.com

For more details about Stanair Industrial Doors call 01536 482187 or visit the website www.stanair.co.uk Contact the commercial team at Northamptonshire County Cricket Club on 01604?514455.

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