By Chris Wardle
Director
Eldraw Creative Media Ltd
THERE’S no question that we’ve all noticed a huge increase in the amount of video content being shared online, with social media sites like Facebook giving priority to video posts, as well as introducing live video features, and daily story uploads. YouTube is the second largest search engine and is owned by Google… this says a lot!
Producing a video is no longer a luxury for those companies with a little extra marketing budget. The cost of professional video is now surprisingly affordable and a must-do for serious marketers. In a time where the human attention span is reported to be shorter than that of a goldfish – we as consumers demand trust worthy information fast, and with as little effort as possible. Whether you’re trying to increase phone enquiries, or generate trust in e-commerce product sales, video is an effective tool in conjunction with a well-structured sales journey. Using video also brings with it various SEO benefits too.
Importantly, as with any marketing idea if it’s not implemented properly then you shouldn’t expect great results. Unfortunately for many companies, they’ve been let down partly by agencies with little interest in results.
As a qualified videographer and Director of Eldraw Creative Media Ltd my reward comes from seeing successful video campaigns in use. Our aim is to not only produce short, creative and engaging video content, but more importantly ensure the goals of the campaign are clear before we start, the target audience is understood, and that a plan of action and budget is in place for distributing the content their after.
It’s also about offering value for money, and getting the most out of a day’s filming. Nowadays it’s not about creating one video, it’s about creating content that’s flexible over many platforms, that can be re-purposed for branding websites and social media sites. With this in mind, Eldraw has now launched its ‘exposure package’ which sees our usual video projects being delivered with a variety of bonus content, such video trailers, client testimonial snippets, additional still photography and video website banners. I’d be delighted to talk with any business looking to add quality video content to their marketing plan.
For more information, telephone 01832 730606, email and visit www.eldraw.co.uk
