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Valuable skills in digital marketing: Learn from Google’s experts

BUSINESS OWNERS keen to enhance their digital marketing ability are being urged to sign up for a face to face workshop with experts at Google.

The Google Digital Garage is coming to Northampton for one of the internet giant’s first physical face-to-face events of 2023.  The event takes place at the Vulcan Works in Northampton town centre on May 12, 9am-3pm. Businesses will hear the latest hints and tips for online marketing in person from Google.

Vulcan Works in Northampton is to host the Google Digital Garage event next week.

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The Google Digital Garage session has been secured by Northampton Town Centre Business Improvement District following a number of successful online events delivered over the past 12 months.

The morning session will feature an overview of three of the most relevant sessions Google runs for businesses online, looking at social media strategy, analytics and getting your business visible on Google.

Google experts will present two live sessions:  Getting Started With Digital Advertising and Creating Videos With YouTube.

One-to-one mentoring sessions and group sessions talking topics such as websites, Google analytics, business profiles and social media are scheduled for the afternoon.

“It’s a fabulous opportunity for our businesses to put themselves in front of one of the world’s biggest companies and hear direct from the people that work at the forefront of digital marketing,” said the BID’s operations manager Mark Mullen pictured left.

The exclusive event is limited to 80 people. Registration will be managed on a first-come, first-served basis. To secure your place email

Debbie Weinstein, managing director of Google UK and Ireland, said: “Digital technologies are truly transformative and can help businesses and individuals across the UK to increase their earnings, boost their productivity and unlock their full potential.

“As a former business owner myself, I understand how tough it is to know where to turn to for advice. That’s why we’re providing hands-on support as part of our nationwide digital skills drive to equip more people with invaluable skills that help to create jobs and economic opportunities.”

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