FACEBOOK boasts some two billion active users and it continues to be an important marketing platform for businesses of all sizes. The good news is that you can now reach out directly to customers via their Messenger service and, if you get it right, it can have a huge impact on your marketing success.
What is a Facebook Messenger Ad?
According to Facebook, people are 53 per cent more likely to do business with a company when they can message directly. In fact, more than half of people would prefer to message or text in real time rather than call a customer service section or send an email.
What Facebook Messenger advertising allows you to do is initiate a conversation with your customer once they click on the link in an ad. It not only means that you can attract new customers but you can also target and engage with existing ones and create a more loyal customer base.
How The Service Works
There are a number of places that you can put your ads. Instead of a link to your store online, there’s a ‘send message’ option which goes directly into Messenger. You can choose to have destination ads in the normal news feed, sponsored messages that go into the user’s inbox, and those that appear directly on the dashboard of the messaging app itself.
Once someone clicks on the ad, you can start a conversation directly with your customer or potential customer and begin to tailor your approach to them more confidently.
This approach has a number of advantages:
* First, you can give an instant response. This has proved particularly important with processes like customer service where people don’t really want to wait days for a reply to their query. With more and more of us preferring messaging as a way of communicating online, it makes sense to take advantage of this tool – the quicker you can interact the more likely you are to get a positive response and that includes when you are selling a product.
* If you have the right strategy in place, Facebook Messenger Ads give you a route into long-term engagement with customers. For instance, you can target those that have shown interest in your ads in the past and you can more closely tailor ad content to the people you are reaching out to. It’s proving to be a great tool when it comes to remarketing and the different options for ad placement gives businesses a lot of flexibility in their approach.
* The ad service has a local awareness feature that allows you to target potential customers in a specific location. That means you can focus clearly on local traffic and offer tailored deals that will appeal to these customers.
* Being able to communicate directly with consumers gives you the chance to develop more qualified leads that are likelier to turn into conversions. You’re not depending on a static, one size fits all landing page that may or may not entice an individual to buy your product. You’ll be able to chat directly with customers, learn what their needs and wants are and change your approach accordingly in real time.
The good news is that Facebook Messenger Ads are easy to use and set up and there are plenty of useful tutorials and online courses available to help you get started.
Links:
Messenger for Business www.facebook.com/business/products/messenger-for-business?ref=fbb_bluebar
Learn All About Marketing with Messenger www.facebook.com/blueprint/courses/category/messenger?ref=fbb_messenger