AS a new year dawns, the urge to start afresh and make home improvements increases for many people.
This is fuelled by the increasing number of TV programmes such as 60 Minute Makeover. If they’re lucky, viewers of such programmes will catch a glimpse of a Northampton-based company’s wares, which have been feature extensively in the media.
Phil Sidwell has been in the fabric trade for over 30 years and started The Millshop Online with one overriding goal.
“Our team’s aim is to be different,” said Phil.
AS a new year dawns, the urge to start afresh and make home improvements increases for many people.
This is fuelled by the increasing number of TV programmes such as 60 Minute Makeover. If they’re lucky, viewers of such programmes will catch a glimpse of a Northampton-based company’s wares, which have been feature extensively in the media.
Phil Sidwell has been in the fabric trade for over 30 years and started The Millshop Online with one overriding goal.
“Our team’s aim is to be different,” said Phil. That desire to stand out from the crowd is aided by a focus on sourcing unique fabrics, curtains and upholstery you’d struggle to find anywhere else. “We don’t want to be one of those online fabric retailers which simply churns out miles of the same old stuff,” added Phil.
The Millshop’s unique products haven’t just captured the attention of the 60 Minute Makeover team, either. The Millshop’s products have travelled to the Glastonbury festival, featured extensively in Country Living magazine and will appear on a soon-to-be-aired show on BBC2.
It goes without saying that such a unique offering needs an equally compelling website and in.house.media were tasked with the job.
“The Millshop has generated a huge amount of interest in its products,” said Gavin Hills, from the Northampton-based web design firm. “The exposure they’ve received in the press and on TV has helped their sales not just nationally, but internationally, too. They wanted a website which would aid this sales effort across the globe.”
From the homepage onwards, the website focuses on strong imagery of The Millshop’s products. Fabric can be browsed by colour, type and influence.
“There’s a huge database of products to advertise, therefore getting the homepage right was key,” explained Gavin. “From that point, visitors instinctively know where to go and the shopping basket we’ve used makes it just as easy to purchase what they want.
“The website has helped tremendously,” said Phil. “Without it, we simply wouldn’t be able to reach our broader audience as easily. Additionally, we now have a database of shoppers to which we can market the new lines we’re constantly bringing in.”
For more information on The Millshop Online, visit www.the-millshop-online.co.uk Contact in.house.media on 01604 790007 to find out how they can help your business online.