IN September 2013, The Last Hurdle began ambitious plans by welcoming Dr Trevor Ray as the first pilot franchisee.
Based in offices in Towcester, Trevor has been developing his own empire within his territory of South Northants, Buckingham, Bicester and Banbury.
Jules White, franchisor of The Last Hurdle said: “It was important to me, when franchising the business that we pilot the process.
Having Trevor as our pilot franchisee has been tremendously valuable, his input has helped to shape what the franchises will be.
Trevor isn’t afraid to challenge, question and explore new avenue
IN September 2013, The Last Hurdle began ambitious plans by welcoming Dr Trevor Ray as the first pilot franchisee.
Based in offices in Towcester, Trevor has been developing his own empire within his territory of South Northants, Buckingham, Bicester and Banbury.
Jules White, franchisor of The Last Hurdle said: “It was important to me, when franchising the business that we pilot the process.
Having Trevor as our pilot franchisee has been tremendously valuable, his input has helped to shape what the franchises will be.
Trevor isn’t afraid to challenge, question and explore new avenues. I value his opinion highly and I know he is always looking at what is best for the business as a whole. I look forward to continuing to work with Trevor in the coming years and watching his franchise grow at its current exponential rate.”
Previously a Dale Carnegie trainer, Trevor has a PhD in Molecular Biology and has run three successful businesses. He said: “It wasn’t a difficult decision as our attitudes to business are so similar, it has to be about providing real value to clients while working in a very open and ethical way. I also like that I am able to help shape the business for those that will follow.
“It was a big challenge; I already had considerable experience with traditional marketing but a number of the services The Last Hurdle offer were less familiar. Fortunately my brain loves learning and working with Jules dispelled the myths of digital marketing, SEO and creating WordPress websites; the training was practical, relevant and effective. I have thoroughly enjoyed getting my teeth into these subjects and being able to support my retained clients by implementing our full range of business development services.”
Trevor’s first client, an accountancy company, was spending money on ‘PPC’ (pay per click) and banner advertising but not getting anything in return. Taking over their website, creating a simplified version, writing blogs, encouraging organic SEO and marketing them on Twitter has seen the company take on new clients faster than ever before and they now have people calling them rather than the other way around.
Over the next 12 months, Trevor has plans to double his turnover by focusing on increasing his client base within his territory. The Last Hurdle specialise in working with small to medium organisations who want to grow their business.
To find out more about franchise opportunities with The Last Hurdle, call 01327 359908 or visit the website www.thelasthurdle.co.uk