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Towns bring in free parking to boost Small Business Saturday campaign

CAR PARKING in the town centres of Northampton, Daventry, Towcester and Brackley is to be free all day on Saturday December 2 to mark Small Business Saturday.

The annual campaign aims to highlight small business success and encourages consumers to ‘shop local’ and support small businesses in their communities all year round.

“Small Business Saturday is a fantastic way to shine a light on what a great small business offer we have in West Northamptonshire,” said Cllr Dan Lister pictured centre, cabinet member for economic development, town centre regeneration and growth at West Northamptonshire Council. “To show that we are truly passionate about helping our local economy to thrive, we are funding an extension to our free parking offer to Northampton town centre for this important day.”

He praised the “outstanding” independent retailers, creative start-up businesses, family-owned restaurants, pubs and cafes, visitor attractions and activity centres across the area.

 

“We want to make sure we are championing our small businesses all year round, not just on Small Business Saturday, and recognising the benefits for the whole community when everyone thinks locally and supports local employers,” Cllr Lister said. “This creates local jobs, it results in benefits to the economy, and it helps our town centres and wider areas to thrive, benefitting everyone.”

The council’s economic growth and inward investment department also offers extensive ongoing support for businesses including:

  • Business growth;
  • Accessing funding;
  • Employment, skills, and recruitment;
  • Help to start a new business;
  • A Business Toolbox packed with useful documents.

Cllr Lister urged business owners to visit the council’s Small Business Saturday page on its website.

Find out more about the national Small Business Saturday campaign at smallbusinesssaturdayuk.com/#get-involved

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