WHETHER you are starting up a new company or concentrating on growing a well-established business, PR should be a key part of your business plan or growth strategy. Ballyhoo PR, which recently launched in Corby, offers a wide range of PR-related services designed to give small to medium-sized businesses a cost effective way to promote their company, products and services to their target audience through a broad mix of communications and platforms. This includes acting as virtual PR department; copywriting for websites, blogs and leaflets; social media management; editing and proofreading
WHETHER you are starting up a new company or concentrating on growing a well-established business, PR should be a key part of your business plan or growth strategy. Ballyhoo PR, which recently launched in Corby, offers a wide range of PR-related services designed to give small to medium-sized businesses a cost effective way to promote their company, products and services to their target audience through a broad mix of communications and platforms. This includes acting as virtual PR department; copywriting for websites, blogs and leaflets; social media management; editing and proofreading. Emma Speirs, Director of Ballyhoo PR, said: “It is ironic that public relations, or PR as it is better known, has a bit of an image problem itself. Everyone recognises the term but many are not entirely sure what it means or how it can help grow a business. “The Chartered Institute of Public Relations defines PR as ‘the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.’ This means that every time you say a pitch at a networking event or post an update on LinkedIn, you are engaging in PR.” So, how can a new start-up business or a larger, already established firm use PR to grow their business and ultimately increase sales or take up without spending too much of their marketing budget? “Outsourcing your PR activity makes a lot of financial sense,” continued Emma. “You can engage the services of a professional with years of experience and media contacts, who can look at your business objectively and create a bespoke PR plan for you and deliver it as and when you need it. This can be a mixture of press releases, marketing literature, magazine features, events and social media posts. “At Ballyhoo PR we advise our clients to pick and choose from the services we offer to find a solution that fits their aims and budget.” For more information, visit www.ballyhoo-pr.co.uk or call 01536 682800.