SILVERSTONE Circuit has finalised a partnership deal with banking giant Santander UK for the bank to become the iconic race circuit’s official sustainability partner.
Under the new partnership, which will help develop the circuit into a smart, sustainable venue, Santander will provide Silverstone with a wide range of mobility solutions starting with the transition to a fleet of zero or low emission vehicles supplied through Santander Consumer Finance. The new fleet will be used for on-site mobility, event operations and on-track safety and rescue requirements.
The bank will expand its Santander Cycles scheme to Silverstone, responding to the growing demand for alternative modes of transport. In trials taking place later this year with Santander Cycles partner Tier, the new e-bikes will be available to Silverstone employees promoting a greener mode of transport around the circuit. In the longer term, it is planned to make e-bikes available for guests and visitors.
The partnership deal was brokered by sports marketing and partnerships agency Sidhu & Simon, which will head the partnership’s activation and delivery strategy on behalf of Santander.
Santander UK’s marketing director Dan Sherwood said: “Santander UK shares a proud and successful history with Silverstone dating back to the title sponsorship of the F1 British Grand Prix in 2007. We have a range of initiatives to support them to become more sustainable and we are excited to start rolling these out over the coming months with the great team at Sidhu & Simon working closely alongside us.”
Sidhu & Simon’s co-founder and managing director Nav Sidhu said: “We are very proud to facilitate this partnership between Santander and Silverstone. It underscores our agency’s commitment to driving transformative and positive change for our clients, particularly in sustainability. We are excited about orchestrating a strategic roadmap that will help bring Santander’s sustainability solutions to life within Silverstone’s operations.”